Theo Goldman Sachs, Apple s? trnh lng 3 ?i?n tho?i m?i vo thng 9 n?m nay v m?t trong s? ? l siu ph?m iPhone 8, c gi 1.000 USD (kho?ng 22,7 tri?u ??ng).
"Chng ti mong ??i m?u iPhone 8 128 GB v 256 GB c m?c gi bn ra t??ng ?ng kho?ng 999 USD v 1.099 USD," nh phn tch Simona Jankowski v ??i c?a c ta ni.
iPhone 8 s? cao h?n 130 USD so v?i model ti?n nhi?m. Ngoi ra, Goldman Sachsc?ng ??a ra d? ?on v? gi c?a 2 chi?c ?i?n tho?i khc l iPhone 7s (649 USD) v iPhone 7s Plus (769 USD).
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| Gi iPhone dao ??ng trong t?ng n?m. ?nh: Goldman Sachs |
C m?t vi y?u t? ?ang thc ??y Apple ??y m?c gi ln cao.Th? nh?t l cng ngh? m?i ???c s? d?ng c th? lm t?ng chi ph v?t li?u trong s?n xu?t.
Goldman Sachsd? ?on m?t s? tnh n?ng v chi ph nh?: mn hnh OLED 5,8 inch (thm 35 USD), mn hnh khng vi?n, camera 3D (thm 20 USD), b? nh? NAND v DRAM t?t h?n (thm 16 ??n 29 USD), dung l??ng b?t ??u t? 128 GB, vi x? l A11, khng c nt home, c?m bi?nsinh tr?c h?c,...
V?n ?? th? hai l ng??i tiu dng thch cc m?u iPhone l?n h?n, ??t ti?n h?n ?? thay thay th? s?n ph?m nh? h?n c?a h?. Theo ??c tnh c?a Goldman, s? ti?n m khch hng b? ra cho iPhone 7 Plus, ? tr? thnh doanh thu chnh c?a Apple.
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| Bi?u ?? ph?n tr?m cho th?y s? l??ng iPhone m?i ???c bn ra. ?nh:Goldman Sachs |
t??ng v? chi?c iPhone ???c thi?t k? l?i hon ton m?i kh th v?. Tuy nhin, khng r li?u Apple c tung thi?t b? ra th? tr??ng hay khng.
Cc nh phn tch t?i KGI v Deutsche Bank ? cng b? cc ghi ch cho bi?t iPhone 8 c th? ch?a s?n sng cho vi?c ra m?t trong n?m nay. ?i?u ny cho th?y r?ng CEO Tim Cook c th? s? ti?t l? iPhone 8 vo thng 9 n?m nay nh?ng l?i bn thi?t b? vo n?m 2018. ? l ?i?u ? x?y ra v?i Apple Watch, ???c cng b? vo thng 09/2014 nh?ng ???c bn ra vo thng 4 n?m sau.
